As an entrepreneur, you need to invest your resources wisely. You must know whether your coin is gaining value or not. For instance, if you spend a dollar in online marketing, you need a way of assessing its effectiveness. Otherwise, without a proper assessment approach, you will be spending huge dollars on loss-making opportunities. Unlike in the physical arena, it can be hard for you to assess your e-commerce website effectiveness. Upon investing huge dollar building a standout webpage, you need to know whether it is rewarding to you or just a waste of time. Even though it is challenging – as noted above – checking some aspects can enable you to know whether your website is effective or not. Here are three perfect ways to assess the effectiveness of your international e-commerce website:
Checking your conversion rates
It is not a surprise. Your website or online store maybe receiving a thousand plus visitors with less than 10% transforming into customers. Attracting high traffic on your site is crucial. However, the ability to turn this traffic into sales is the challenge. Checking on your conversion rates is a pointer of your website effectiveness. When only a few visitors convert to customers, you need to ask yourself whether you are on the right way or not. Remember, your dream is not becoming a scarecrow. You want visitors who will buy products from you. Hence, if you are receiving a few conversions, it is your time to think on the way forward to change the status.
Cart abandonment rate
Imagine you are running a brick and mortar store. You work hard in marketing your business. However, every customer comes to your store, picks their various items, and puts them on the cart. When it comes to checking out, they leave the carts at the cashiers’ desk. How would you feel? This aspect is what happens online. Potential customers may visit your online store and pick and place items on the carts. But when it comes to finalizing the transaction, they live the cart behind. So, you make zero sales. Cart abandonment is an indicator of ineffectiveness. When the rate continues to rise, you are sure that your sales will go down.
In the online arena, your power lies in having a strong customer base. Thus, you must concentrate on building one through email subscription. A high rate of subscription is an indicator of effectiveness. Hence, you can check your email subscriptions and know whether you are on the right path or not.
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— SOGEDES (@Sogedes) 23 de noviembre de 2018